About ASBIS Africa

Asbis Africa will relentlessly strive to be a trusted Consumer Electronics Distributor with a matchless after sales service that will evaluate our customer’s success.

Our commitment is to grow a strong channel presence by offering unmatched pre- and post-sales support, product availability, logistical competence and product warranty for our reseller base.

This commitment starts with building exclusive distribution relationships with vendors which manufacture products of the highest technological specifications and quality. We believe that a concentrated focus on selected products allows us to give better attention to these. We thus concentrate on representing fewer lines better.

In the price competitive ICT components market, Asbis Africa can leverage off the buying power of one of the world’s leading component distribution specialists, Asbis Enterprises Limited, giving us the ability to achieve massive economies of scale. This puts our products on the reseller’s shelves at highly competitive international price points.

Asbis Africa matches the quality of its products with a guaranteed no-quibble replacement policy across all ranges. This support programme is the cornerstone upon which our resellers can deliver outstanding end-user experience.

The success of our resellers is the yardstick by which we measure our own performance.

Business is about people as such, Asbis is committed to creating teams of leading individuals who can create our competitive edge. At the executive level, our people are recognised top performers in technology distribution, while our commitment to Black Economic Empowerment is reflected in the attraction, training and retention of tomorrow’s talent.

Our Values

Our unwavering focus and commitment to delivering consistent customer satisfaction is reflected in our corporate values.

We listen to our clients’ needs and deliver solutions that exceed their expectations and provide them with unparalleled service and support.

We work together as a team and foster an environment and culture of collaboration and mutual accountability to help our clients succeed.

Good, better, excellent. We are driven to deliver world-class results in everything we do.

Respect is at the core of everything we do and we believe in treating others with the same respect that we would like to be treated.

Our client relationships with our colleagues, clients and partners are characterised by integrity and honesty.

Our work is fuelled by our passion to achieve the extraordinary. We strive to always work with enthusiasm, accountability and professionalism.